Morrisons drops prices of 1000 products

Morrisons has said it is reducing the price of 820 popular products, bringing the total number of cuts in January to more than 1,000.

The supermarket retailer said that all price drops will be locked for a minimum of eight weeks to help support customers with the ongoing cost-of-living crisis.

The company said that the cuts offer customers an average saving of 20 per cent across fresh produce, cupboard items, and family meals.

Earlier this month, Morrisons cut the price of 130 of its lowest priced savers products including fresh items, freezer favourites, and household essentials.

“Today’s cuts demonstrate our continued commitment to doing all we can to help when it comes to the cost of grocery shopping,” said David Potts, chief executive. “In addition to the cuts we made to the Savers range at the start of the month and then our fuel promotion, we’re now cutting the price on even more popular products to help make a positive difference to the pockets of our customers.”

Last year Morrisons announced a range of seasonal cost-saving offers for users of its My Morrisons app as customers struggling with record-high inflation.

The supermarket reintroduced its collector programme for app and card users.

Launching on 7 November, the grocer said eligible app customers would be invited to participate in the five-week scheme, enabling them to receive a money-off voucher if they have met the criteria and shopped in four of the relevant weeks.

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