European fashion retailer Modivo has opened what it describes as the ‘world’s first’ fully automated physical shopping experience.

The brand has used display technology from PPDS to create its ‘futuristic’ Warsaw-based store.

There is no stock on the shop floor, instead customers use the display technology to view items. The company said that this creates a more open, cleaner look, and means less staff are needed.

Customers can also browse the stores catalogue using a touch tablet. All the stock is displayed on an interface that is directly linked to the stores adjoining automated warehouse, which holds over 100,000 items.

When a customer has made a selection, they enter their mobile number of the tablet to receive a unique code. This code can then be presented at the fitting room entrance and once scanned, the customer is directed to one of eight available fitting rooms.

In addition, each fitting room – which can be customised, such as by adjusting the light – is equipped with a wall mounted touch screen display, which shows their initial selection and allows customers to view and amend their selections - for instance, by adding new items and sizes - which the retailer said are delivered ‘in moments.’

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