Millennial shoppers are ‘notably more positive’ than those over the age of 35 when it comes to new and emerging technologies, according to a survey by retail property firm Hammerson.

When it comes to fulfilment options, nearly two thirds (62 per cent) of Millennials said that they would use 3D printing technology, compared with less than a third of those over the age of 35 (32.7 per cent). Additionally, half of Millennials would welcome delivery drones, against less than a quarter of the older generation (23 per cent).

The survey also found that Millennials are also more likely to embrace technology as part of the shopping experience, with nearly half (48 per cent) responding positively to location-based marketing, compared with 23 per cent for the over 35 category.

This is despite 83 per cent of the older survey respondents using online deliveries in the past year, higher than the 69 per cent of Millennials. Those over 35 also edged Millennials in the use of Click and Collect services over the past year (35 per cent versus 33 per cent).

David Atkins, CEO of Hammerson, said: “Through this research, we’ve clearly identified how shopping habits have been shaped by the wider socio-economic environment. The rapid adoption of technology, both in terms of how Millennials shop and socialise, will continue to influence spending patterns.

“In an increasingly competitive market, shopping destinations that offer the best retail, dining and leisure experiences will continue to outperform. And those retailers that are quick to adopt these platforms and technologies, and demonstrate flexibility in their approach, are likely to prove successful in attracting the next generation of consumers.”

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