M&S launches new digital payment method for loyalty programme members

Marks & Spencer (M&S) is launching Sparks Pay, a new digital way of paying available exclusively to members of its Sparks customer loyalty programme.

Since M&S’s Sparks loyalty programme was relaunched as a digital-first programme in 2020, it has reportedly doubled from seven million to almost 16 million customers.

Developed with M&S Bank and initially rolling out across M&S.com and the retailer’s app, Sparks Pay will offer loyalty programme members a fully regulated digital credit account which offers a secure payment experience for purchases within M&S.

Featuring ‘one click’ purchases and balance tracking, M&S said it will incorporate customer feedback and experience from the online-first launch and will roll out the new payment methods to M&S stores nationwide during 2023.

The Sparks Pay account also offers digital credit of up to £500 for use on M&S.com and the M&S app with up to 45 days’ interest free, as standard.

“We are excited to debut Sparks Pay, another new benefit for our Sparks customers,” said Kirsty Ward, director of services at M&S. “We are setting out to create better connected and smoother payment solutions across M&S.com, our app and stores nationwide, and today marks our first new solution.”

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