Lush relaunches website and partners with ASOS

Following a year of rising e-commerce sales Lush has announced the relaunch of its website and app.

The move comes just a day after the British cosmetics retailer announced it was partnering with ASOS.

On Monday, the retailer launched range of 12 Lush product kits and four shampoo bars on the online fashion company’s website.

Lush said that digital ethics is at the core of the online relaunch, with customers now able to browse product ranges with improved search optimisation, a new checkout process, and new ways to pay.

The website also includes a 24-hour live chat function and exclusive information on new products.

The Lush App is now available in the UK on iOS and Android. The platform includes the retailer’s ‘Lush Lens’ feature, which was designed by the company’s in-house tech R&D team to offer customers a package-free and contact-free shopping experience.

According to the company, Lush Lens has had 2.6 million scans since it first launched on iOS in November 2018.

“Everyone knows that at Lush we make products by hand, with fresh and ethically sourced ingredients, and this informs our digital products too,” said Jack Constantine, chief digital officer, Lush. “I’m so proud of the new platform the teams have created which showcases the best of what we can do - ethical treatment of customers’ data, created using open source technologies and providing a five star customer experience, with a few Lush surprises along the way.”

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