Laybuy launches digital BNPL card for in-store purchases

Laybuy has launched a new digital Buy Now, Pay Later (BNPL) card in the UK.

Customers will now be able to buy goods and services across six instalments in stores using the digital card, which is accessed on a smartphone.

Users of the service load the card into the phone’s wallet via the Laybuy App.

They can then use it to buy goods and services the same way they would if they were making a contactless payment using a physical card, or another payment card on their smartphone’s digital wallet.

The service will initially be available to merchants that are partnered with Laybuy, but the company said it plans to role it out across leading retail brands in the near future.

“BNPL is becoming incredibly popular in the UK, so we’re delighted to launch ‘Tap to Pay,’” said Gary Rohloff, managing director and co-founder, Laybuy. “People love using BNPL because it’s simple to use, charges no interest and allows people to pay in six manageable instalments.

Rohloff added: “The vast majority of our customers don’t like using credit cards and have been asking us how they can get the benefits of Laybuy, but on the High Street. In fact, 86% percent of our customers looking to return to stores have explicitly requested the option of using Laybuy in-store, too. Today, we’re making that a reality’.

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