Klarna buys social shopping platform Hero

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Klarna buys social shopping platform Hero

By Will McCurdy

12/07/2021

Klarna is set to buy social shopping platform Hero.

Founded in 2015, the platform connects retail workers with online shoppers, allowing them to offer reviews and real-time advice via text messages, videos, and online chat rooms.

The start-up has offices in New York and London and boasts Levi’s and Harvey Nichols as clients.

The exact size of the purchase was not disclosed, but multiple sources have put the value at around $160 million.

The move will see all of Hero’s 100 employees join Klarna.

The news comes after the Buy Now, Pay Later (BNPL) company announced new equity funding of $639 million last month, to fuel the business’ international expansion and to “further capture global retail growth.”

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