Klarna adds price comparison tool to app

Klarna has added a new search and compare tool to its app, allowing users to compare prices across thousands of retailers.

The buy now pay later (BNPL) provider said the tool provides an alternative to search engines and allows users to filter products by categories including size, colour and shipping options.

The new tool builds on Klarna’s acquisition of PriceRunner in 2021, Klarna’s largest takeover to date.

The search and compare tool launched in the US last month and is now available to users of the Klarna app in the UK, Sweden and Denmark.

Commenting on the news Sebastian Siemiatkowski, co-founder and chief executive of Klarna, said: “You could spend the whole day comparing offers at conventional search engines or marketplaces, but you’ll always have doubts - have I really found the best product at the best price?"

He added: ”Klarna’s new search and compare tool does the hard work for consumers and compares thousands of websites in real time to ensure they have all the information they need to make informed and confident purchase decisions.”

Klarna recently cut its workforce after announcing losses of around £500 million in the first half of 2022.

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