Nike creates metaverse platform for digital clothing

Nike is launching a new web3-powered platform for its virtual shoes and clothing.

The retailer said that the 'SWOOSH' will enable its members to learn about, collect, and co-create virtual creations.

The company says that community members will soon be able to wear these items in digital games and “immersive experiences”.

Users will sometimes be able to gain access to physical products or events, including one-on-one chats with athletes or designers.

The announcement follows the launch of other metaverse-based experienced from Nike, including Nikeland on Roblox.

Last year the sports retailer filed several new trademark applications for downloadable virtual goods.

The sportswear brand said that it wants to trademark computer programmes featuring footwear, clothing, headwear, eyewear, bags, sports bags, backpacks, sports equipment, art, toys and accessories for use online and in online virtual worlds.

Nike said that during the rest of 2022 it will grow the platform by inviting in a community that is as "diverse and equitable as possible".

The company plans to prioritise local communities that are part of its diversity, equity and inclusion initiatives, starting with the United States and select countries in Europe.

Next year, Nike is to debut its first digital collection, which it says will be shaped by the platform's online community.

After the collection drops, members will be able to enter a community challenge to win the opportunity to co-create virtual product with Nike.

    Share Story:

Recent Stories

The Very Group
The Very Group transformed range and assortment planning using Board.

Watch the full video

Smarter merchandise planning across the retail value chain
In this webinar, Matt Hopkins, Head of Retail Solutions, Board, Catherine Tooke, SVP Product & Planning, Sweaty Betty, and Subir Gupta, Managing Principal, Thought Provoking Consulting join Retail Systems Editor Jonathan Easton to discuss the findings of the recent Retail Systems report The Merchandise Planning Challenge: How are retailers harnessing technology to optimise planning and retain customers? and examine the innovations that are improving retail planning.