Iceland has entered a new partnership with food delivery platform Just Eat.
As part of the deal, Just Eat will provide grocery delivery services across 200 Iceland supermarkets by the end of April.
The service – which gives users access to over 5,000 products – will be available in a number of locations, including London, Manchester, Belfast and Leeds, with plans to roll out to other cities later in the year.
Just Eat is now delivering groceries across 2,500 UK sites in total after securing a number of partnerships with supermarkets, including Co-op last year.
“At Iceland our customers are our priority, and we consistently hear that they want more convenient access to our products – both on High Streets across the UK and from the comfort of their homes,” said Justin Addison, international and wholesale director, Iceland Foods. “We are excited to be partnering with Just Eat, enabling us to expand our offering with instant delivery at the click of a button.”
Just Eat, which describes itself as the largest food delivery platform in the UK, already has partnerships with Asda, Spar, Booker – part of Tesco – and Getir.
Just Eat partnered with Getir in November, revealing that the company's groceries would be listed on its platform but that items would be delivered by Getir couriers.
Earlier this month Just Eat announced a loss of €5.7 billion, blaming it on impairment losses associated with the company’s buyout of Grubhub.
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