Holland & Barrett is rolling out a new EAS (electronic article surveillance) security system across its 950-strong store estate. The retailer has signed an agreement with Checkpoint Systems to supply the EAS 2.0 programme, which will provide the retailer with loss prevention solutions and data analytics in its outlets across the UK, Ireland, Benelux and Scandinavia.

Holland & Barrett hopes to improve merchandise availability by reducing shrinkage through the enhanced loss prevention system and the visual theft deterrent offered by the door-side security scanners. The EAS 2.0 programme also enables remote access to in-store reports, and counts and analyses footfall against transaction data to calculate shopper conversion rates and improve staffing allocations.

As part of the deal, Checkpoint Systems will also source-tag selected high risk product lines. Security labels will be applied to merchandise either at the point of manufacturer or along the supply chain ahead of arriving in-store, reducing the time staff spend tagging items internally. A new label deactivation tool at the point of sale will also speed up the checkout process for customers.

Ray Aldis, director of projects for Holland & Barrett International, commented: “Conversion data is a vital part of our business. We partnered with Checkpoint to improve the quality of our footfall reports so that we can better understand why people are buying our merchandise. We have achieved excellent results in the UK, with the integrated solution enabling us to reduce shrinkage, while providing accurate real-time traffic data across our estate.”

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