HEMA is rolling out artificial intelligence-driven technology from JDA for its supply chain.

The Dutch retail chain, which sells value homewares and novelty goods in 750 stores across Europe, is aiming to further digitise its supply chain to improve customer experience and drive profits.

JDA will use the AI and machine learning tools acquired from its recent purchase of data firm Blue Yonder in August last year to streamline omnichannel supply chains at HEMA. Its cognitive software as a service solution leverages algorithms to develop accurate, probabilistic demand forecasts.

Carsten Klomp, chief information officer at HEMA, said: “A modern IT-landscape will facilitate this growth where agility, cost awareness and time to market are key.”

He added that JDA’s technology will “enable us to continue building a much more data-driven business” and that he sees great opportunities in the use of machine learning “to improve overall quality and empower our colleagues and stores”.

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