H&M partners Klarna for in-app payment
Written by Hannah McGrath
H&M is partnering with payments giant Klarna to offer UK customers a pay later option as the clothing retailer looks to expand its range of frictionless and flexible checkout options.
The Swedish FinTech has helped H&M to develop a pay later option for members of its loyalty programme.
Participating customers will be able to use Pay Later to shop online and in store using the H&M mobile app.
Klarna’s payment rails will enable the customer to decide how and when they want to pay as the invoices are handled within the H&M app.
The companies plan to launch the new H&M and Klarna payment solution in 8 markets during 2019 with more markets to follow in 2020.
As part of the partnership, H&M and Klarna will continue to develop innovative payment solutions to increase flexibility and convenience for customers who choose to shop both in physical stores and online.
Toni Galli, country manager for H&M for UK and IE said: “Shopping at H&M should be convenient, relevant and inspiring and we are happy to now offer fashion fans in the UK a whole new way of paying their fashion finds.
“Through the partnership with Klarna, we have developed an H&M-unique payment solution that offers our fans a truly modern shopping experience no matter where and how they choose to shop.”