UK’s largest bakery chain Greggs has signed a deal with enterprise technology firm Keytree as part of a multi-year business transformation programme.

The new solution aims to maximise the efficiency and profitability of the Greggs shop network in order to reduce wastage and improve product availability. In 2015, the retailer began implementing a new stock forecasting and replenishment solution, including a new shop user interface.

Keytree was also hired to oversee the implementation of the SAP Business Suite in 2014, which included a complete finance systems implementation, new procurement capabilities, the implementation of Greggs’ Customer Interaction Centre and a number of cloud-based technologies.

Roger Whiteside, chief executive of Greggs, said: “We have made huge progress as we transform and centralise the business. We are investing over £25 million in processes and systems that will enable us to compete more effectively in the fast-moving food-on-the-go market. We have already seen substantial change throughout our estate as we simplify operations to deliver great tasting food and a great retail experience.”

Andrew Miller, director of Keytree, added: “This latest deployment has yielded further significant results for Greggs and really demonstrates how technology can support transforming a business. Shop-by-shop improvements of product availability and waste has a significant impact across the estate, which leads to big improvements for Greggs overall – a great example of cutting edge technology and true collaboration.”

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