MCQ, a fashion collective from the House of Alexander McQueen, has chosen to continue using blockchain tech for traceability of its clothing items.

The fashion label has picked blockchain platform Everledger once again for the company’s second cycle and fourth collection.

The technology is embedded into the product’s tag, which allows it to be claimed and authenticated by consumers using a smartphone.

MCQ, which was launched last September, said that this is the first time in the fashion industry that an entire label will be traceable via blockchain technology.

The technology enables each item to be tracked throughout the supply chain, which helps MCQ ensure each piece is sustainably sourced.
More than 100,000 items from MCQ are registered on the blockchain and the company said that there has already been a large increase in the number of items from the initial cycle being tracked, which demonstrates interest from customers.

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