Etsy has added a new image search function to its platform.

Users of Apple’s iOS operating system can now search the independent marketplace by tapping the new camera icon in the search bar to upload or take a photo.

The company said it is excited for the feature to make it easier for sellers to get discovered and connect with its base of nearly 90 million buyers around the world.

The new feature was developed as part of CodeMosaic, the annual Etsy hackathon which gives engineers opportunities to develop “creative solutions” for the online marketplace, the company said.

It added that as the company continues to improve the user experience, it hopes to expand image search to Android app users in the near future.

A recent survey by Uswitch, the price comparison website, found that etsy.com was the eighth most-visited retail domain globally with an average of 379 million visits per month.

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