Etsy launches AR visualisation feature

Etsy has launched a new augmented reality visualisation feature to help users get a better idea of how items will look in their homes or offices.

With over five million items in the Art and Collectibles category on Etsy, the online marketplace wanted to give users a better way of visualising potential purchases, according to chief product officer Kruti Patel Goyal.

"Our product and engineering teams are always experimenting to help buyers shop our unique listings with confidence, and launching this feature is an exciting first step in implementing augmented reality to create a more visual shopping experience," she explained.

"Our beta launch starts with prints, photography and portraits, and we’re excited to collect feedback from our community as we work to expand into other categories."

The feature is still in beta testing and currently only available for Apple mobile app users, with an Android roll-out promised soon.

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