Online shopping sales remained strong as brick-and-mortar shops reopened last Monday.

In fact, e-commerce revenues increased by 2.5 per cent last week as the High Street and other shopping locations reopened for the first time in months, according to new research from Wunderkind.

Web traffic also saw an increase, rising by 2.4 per cent over the same period, demonstrating continued digital demand despite the opening of retail shops.

“There’s been much debate as to whether the boom in online could successfully be sustained once retail reopened,” said Wulfric Light-Wilkinson, general manager EMEA, Wunderkid. “And, from what we’ve seen so far, even pent-up demand for real-life shopping experiences in the first week of opening hasn’t deterred consumers from the ease and convenience of shopping online, suggesting the shift to digital is here to stay."

He added: "But the real test now comes in how brands and retailers connect and engage with their customers moving forwards, to turn the new cohorts who have come online into repeat shoppers and those existing shoppers into long-term brand advocates.”

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