Dyson to cut 900 jobs as demand shifts online

Dyson is set to cut 900 jobs across the company as Coronavirus has moved more sales online.

The consumer electronics company employs a total of 4,000 people in the UK, with at least 600 roles due to go for staff in store and in customer service.

“The COVID-19 crisis has accelerated changes in consumer behaviour and therefore requires changes in how we engage with our customers and how we sell our products,” read a statement.

“We are evolving our organisation and reflecting these changes to make us faster, more agile, and better able to grow sustainably."

Dyson went through a restructuring in 2018 which helped its sales reach an annual turnover of £4.4 billion. But last year, it moved over 100 back office jobs to India and the Czech Republic in preparation for the relocation of its head office to Singapore.

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