Dyson to cut 900 jobs as demand shifts online

Dyson is set to cut 900 jobs across the company as Coronavirus has moved more sales online.

The consumer electronics company employs a total of 4,000 people in the UK, with at least 600 roles due to go for staff in store and in customer service.

“The COVID-19 crisis has accelerated changes in consumer behaviour and therefore requires changes in how we engage with our customers and how we sell our products,” read a statement.

“We are evolving our organisation and reflecting these changes to make us faster, more agile, and better able to grow sustainably."

Dyson went through a restructuring in 2018 which helped its sales reach an annual turnover of £4.4 billion. But last year, it moved over 100 back office jobs to India and the Czech Republic in preparation for the relocation of its head office to Singapore.

    Share Story:

Recent Stories


HULFT
Find out how HULFT can help you manage data, integration, supply chain automation and digital transformation across your retail enterprise.
Talking shop: retail technology solutions from Brother
Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing.