Dunelm sales jump 6% despite challenging trading conditions

Sales at home furnishings retailer Dunelm have increased by six per cent to £423 million over the past three months.

The company attributed the strong sales in part to a short extension of its Winter Sale by six days, with broad based growth across all categories both in-store and online.

The retailer said that despite the consumer outlook remaining "unpredictable", it is expects pre-tax profits for the 2023 financial year to to be in line with previous predictions of £171 million to £198 million.

"We are seeing strong momentum in the business as customers continue to appreciate the quality and value across the Dunelm range, despite a challenging trading backdrop,” said Nick Wilkinson, chief executive, Dunelm. “This was apparent through our successful Winter Sale and the positive launch of our new ranges for spring and summer as customers look forward to longer days and outdoor living.”

The results come after Dunelm saw profits drop by 17 per cent in the six months to 31 December 2022, despite sales increasing by five per cent.

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