Debenhams Group has expanded a micro-donation scheme across multiple brands after generating more than £260,000 through digital micro-donations on Debenhams and boohoo in its first year.

The retailer said the additional brands include Karen Millen, boohooMAN and PrettyLittleThing.

The scheme, which is run in partnership with micro-donation charity Pennies, offers customers the opportunity to round up purchases to the nearest pound at checkout and donate the difference to a specific charity.

Each brand will now align donations with specific causes, with Karen Millen supporting Breast Cancer Now and boohooMAN backing Manchester Mind. Debenhams and boohoo will continue their existing partnerships with British Heart Foundation and Women’s Aid respectively.

Debenhams said it has already processed more than 850,000 individual micro-donations since the launch of the scheme last year.

The company added that the initiative is a key part of its social pillar in its ESG strategy. The Group will publish its first sustainability report later this year.

Dan Finley, chief executive at Debenhams Group, said that the company has seen first-hand the impact that small, everyday actions can have when scaled across millions of customers.

“This partnership reflects the community spirit at the heart of Debenhams Group, and is a key part of our ESG commitments,” he added. “By extending Pennies across Karen Millen, boohooMAN and PrettyLittleThing, we can make an even bigger impact to causes that matter deeply to our customers and our people.”.

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