ContentSquare, an experience optimisation platform for online and mobile businesses, today announced the completion of a $20 million Series B funding round.
The capital investment by Highland Europe will support the firm’s global expansion plans and help attract new talent. The company uses artificial intelligence to capture behaviour insights in e-commerce and digital experiences, in order to help boost conversion rates.
Jonathan Cherki, founder and CEO of ContentSquare, said: “Our clients want to see measurable conversion rate results. ContentSquare provides these results and even allows individual team members to measure their own contribution to the sales increase. This funding confirms the relevance and need for a platform like ContentSquare in the market.”
The ContentSquare platform collects over 1,000 billion user mouse movements, screen touches and interactions to segment visitors based on intention and behavioural patterns. It also provides its clients with daily tips from an AI-powered bot, allowing them to make immediate, high-impact changes to their sites and apps that help drive sales.
Tony Zappala, partner at Highland Europe, added: “ContentSquare’s technology is unique because it focuses on understanding and improving customer experience, as opposed to focusing solely on customer acquisition.”
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