Carrefour is expanding a partnership with LiveRamp to provide data collaboration, analytics, and innovation through its platform.

The platform will give the retail company insights into campaign performance, category management, and shopper analytics.

As well as this, it will help activate consumer packaged goods (CPG) strategies using Carrefour data across social and open web platforms and the retailer’s owned-and-operated assets.

Carrefour will also use the platform to better understand the impact of marketing activities on sales.

“LiveRamp will be a critical accelerator of Carrefour’s transformation into an industry-leading data-driven retailer,” said Elodie Perthuisot, executive director e-commerce, data and digital transformation, Carrefour Group. “We are delivering great value by working more collaboratively with our CPG and retail supply partners with Carrefour Links. We are excited by our partnership with LiveRamp, working together to deliver robust new consumer insights and capabilities to hundreds of our CPG partners on a global scale.”

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