The Competition and Markets Authority (CMA) is set to investigate whether Wowcher has misled consumers with various ‘urgency claims’.
The authority said the discount voucher company’s use of countdown timers to secure deals may be misleading consumers.
Sarah Cardell, chief executive of the CMA, explained: “People who buy online should not be pressurised by practices implying that they must act quickly to avoid missing out, when this is not the case.”
She added: “We’ll be scrutinising these claims from Wowcher and if we find the company is using misleading online selling tactics, we won’t hesitate to take
enforcement action – through the courts if necessary.”
The investigation will also scrutinise other selling practices used by Wowcher, including how it enrols consumers in its membership scheme.
The news follows an open letter from the watchdog to UK businesses detailing its “red lines” when it comes to using price reduction and urgency claims. The watchdog has also urged shoppers to call out rip-offs by using a new digital reporting form.
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Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.
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Supplying demand: how fashion retailers can meet the needs of customers and still be sustainable
The fashion industry is no stranger to breaking the mould and setting trends, but the pursuit of style can come at a huge cost to the environment.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
New legislation, such as the European Union's Ecodesign for Sustainable Products Regulation, will set mandatory minimums for the inclusion of recycled fibres in textiles, making them longer-lasting and easier to repair.
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