Burberry has launched an interactive virtual replica of its flagship store in Ginza, Japan.
The luxury fashion retailer has collaborated with ELLE Digital Japan to enable customers to browse and shop its Spring/Summer 2021 collection by orientating themselves around the virtual store using digital icons.
The digital store mirrors the physical Burberry Ginza store which is built over three floors, with accessories, womenswear and menswear collections.
Burberry and ELLE Digital Japan have also collaborated with actress Elaiza Ikeda to create five short styling tips films, which are accessible at touchpoints throughout the virtual store.
The virtual experience is open until 18 April on ELLE Japan and ELLEgirl Digital Japan.
Latest News
-
ChatGPT adds PayPal checkout as AI shopping expands to Etsy, Shopify and Walmart
-
Asos to launch pop-up on London’s Carnaby Street
-
Reebok appoints adidas veteran to lead new London headquarters
-
Butlin’s rolls out AI-powered platform for employee feedback
-
M&S ends TCS helpdesk contract following spring cyber attack
-
Co-op launches waste reduction scheme for baked goods
Supermicro and NVIDIA’s AI Solution for Retailers
To find out more: click here
Beyond Channels: Redefining retail with Unified Commerce
This Retail Systems fireside chat with Nikki Baird, Vice President, Strategy & Product at Aptos will explore how unified commerce strategies enable retailers to tear down these barriers and unlock new levels of operational agility and customer satisfaction.
© 2024 Perspective Publishing Privacy & Cookies
Recent Stories