Burberry launches virtual replica of flagship store

Burberry has launched an interactive virtual replica of its flagship store in Ginza, Japan.

The luxury fashion retailer has collaborated with ELLE Digital Japan to enable customers to browse and shop its Spring/Summer 2021 collection by orientating themselves around the virtual store using digital icons.

The digital store mirrors the physical Burberry Ginza store which is built over three floors, with accessories, womenswear and menswear collections.

Burberry and ELLE Digital Japan have also collaborated with actress Elaiza Ikeda to create five short styling tips films, which are accessible at touchpoints throughout the virtual store.

The virtual experience is open until 18 April on ELLE Japan and ELLEgirl Digital Japan.

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