Beauchamp Place upgrades to Chinese-friendly tech

SafeCharge has partnered with several luxury retailers located in London’s Beauchamp Place shopping area, helping them cater for an increasing number of Chinese shoppers.

Through a dedicated mobile app, the merchants will be able to accept WeChat Pay and Alipay at the point of sale for QR code-based transactions, in an effort to provide a better customer experience at check-out.

Located at the heart of Knightsbridge, Beauchamp Place stores McKenna & Co, Lalage Beaumont, Grace Han and Gladwell Patterson have all noticed an increase in the number of Chinese customers visiting the area.

Michael Lane, vice president for channel development at SafeCharge, commented: “This collaboration follows a wider trend across the country, which we pioneered in 2017 by rolling out the first WeChat Pay solution at the point of Sale in the UK, at London’s Camden Market.

“With Chinese tourism expected to continue to grow, we look forward to working with new merchants willing to provide the best shopping experience and highest conversion rates”

Michael McKenna, store owner at McKenna & Co, stated: “We have seen a spike in Chinese shoppers visiting our store since Christmas and since we expect this trend to grow further, we decided to integrate the latest payments technology that would allow our customers to pay conveniently with their preferred Chinese wallet of choice.

“The decision was also driven by the need to authorise single high-value transactions - sometimes over 10 thousand pounds - which can be difficult with normal payment methods,” he added.

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