Bang & Olufsen opens experiential flagship store in London

Bang & Olufsen has opened a new flagship store on New Bond Street in Mayfair.

Founded in Struer, Denmark in 1925, Bang & Olufsen is a luxury audio and home entertainment brand.

The 3,000 square foot store, which will open early next year, is part of a 15-year redevelopment of the area.

“Our New Bond Street home will provide a buzzing, vibrant environment perfectly placed to showcase our brand and deliver the magical sound experiences Bang & Olufsen is renowned for," said James Simons, head of retail UK & IE, Bang & Olufsen. "With the Elizabeth line now open, we’re readying ourselves to welcome visitors from all corners of the country to join us in our new London destination, just a two-minute walk from Bond Street station.”

The new store will include an "activation zone" for curated events, including workshops, music, podcast recordings, and special guests.

It will also have a demonstration space designed to create an "immersive experience" in-store.

    Share Story:

Recent Stories


HULFT
Find out how HULFT can help you manage data, integration, supply chain automation and digital transformation across your retail enterprise.
Talking shop: retail technology solutions from Brother
Retail Systems editor Peter Walker sits down with Brother’s senior commercial client manager Jessica Stansfield to talk through the company’s solutions for retailers and hospitality businesses, what’s new in labelling technology, and the benefits of outsourcing printing.