B&Q ‘backs out’ of Asda partnership

B&Q has reportedly ended its partnership with Asda to concentrate on its smaller stores.

The partnership was first launched in 2020, when Asda announced plans to broaden its in-store partnerships strategy with the trial of a new convenience format with forecourt operator EG Group and the introduction of B&Q mini-stores within its supermarkets.

The B&Q collaboration placed DIY areas in four Asda superstores, the first of which opened in Dagenham and Sheffield.

Operated by B&Q, they offer a range of products alongside Click and Collect points for online orders.

According to an exclusive by Retail Week, B&Q has plans to shut eight UK concessions to focus on opening its smaller, High Street stores.

The DIY retailer is set to close the Asda concessions early next month.

Just under sixty employees will be impacted by the closures.

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