Amazon launches conscious product range

Amazon has announced the launch of its own range of apparel, home, beauty, and household essentials made from more sustainable materials.

The retail giant said the new products will be made from recycled polyester, organic cotton, and bio-based ingredients and will have certifications specific to product type.

The range, called Amazon Aware, will be available to customers across the US, Europe, And Canada.

“We are committed to creating programs that contribute toward a more sustainable future,” said Matt Taddy, vice president Amazon Private Brands. “We are excited to introduce Amazon Aware, as it’s another step that continues in our commitment to test, learn, and innovate, while offering low-priced, everyday essentials to our customers, all with third-party certifications featured in our Climate Pledge Friendly programme.”

The company said that Amazon Aware also uses aluminium bottles, glass jars, and refills to help reduce its use of single-use plastics. It added that its beauty and skincare products are certified as free from the Environmental Working Group’s list of known chemicals of concern.

Its bedding and bath products use certified organic cotton and are certified Made in Green by OEKO-TEX, which according to Amazon verify that products have been manufactured using processes with a “reduced environmental impact and under socially responsible working conditions”.

Amazon said that its apparel range is designed with fabrics made from recycled materials, and feature third-party certifications such as Organic Content Standard 100, Global Recycle Standard, and HIGG Index Materials Seal.

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