Amazon launches “Build it” to let customers vote on products

Amazon has launched “Build it”, a programme which asks shoppers to vote on which Alexa-enabled products they want to see it build, in a move reminiscent of Kickstarter.

The program will launch with three smart devices: a sticky note printer, smart nutrition scales, and a cuckoo clock.

Amazon said if any of these products hit their pre-order goal in the next 30 days, they guarantee it will be produced, but if products don’t reach their targets the retailer said customers won’t be charged.

Consumers who pre-order the product will be allowed to purchase at a “special promo price”, though the extent of the discounts were not revealed.

“Build it” is part of Amazon’s “Day 1 Editions” programme, which launched to allow Amazon to get early feedback on product ideas, and saw the production of Echo Frames, a pair of Alexa-enabled eyeglasses.

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