Amazon Prime Day will be delayed until September to ensure its warehouses and logistics operations are running at full capacity.

The Wall Street Journal reported that despite initial Coronavirus restrictions prioritising essential items being lifted, delivery times could still take month to return to the one and two-day pre-crisis norms.

The move to push back the e-commerce giant's lucrative sales event by two months follows speculation reported by Reuters last month, which suggested the delay could lead to around $100 million in lost revenue.

Last year's Prime Day, which was actually a three-day promotional period, saw Prime members purchase 175 million items, up from the 100 million items sold across 2018’s two-day event.

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