Stuart Trevor, who founded clothing brand All Saints, has announced he will integrate retail app Stored into his new eco-friendly department store.

Impact Central, designed by Trevor, showcases brands with a positive or environmental impact.

Trevor has also joined the advisory board of Stored, which allows users to create sharable wish lists, track prices and get alerts from brands on special deals.

Commenting on the move, Trevor said that he understood the problems that Stored was trying to solve.

“As a retailer, I’ve known for years that consumers are taking pictures of things in my stores or saving screenshots online, which they use as reminders or to share with their friends and family, but I also knew they were doing it in systems which I had no visibility of or influence over,” Trevor said.

He added that by using to app, retailers retain control over their brand and do not have to try to close a sale whilst the customer is in store.

As well as founding All Saints, Trevor headed up menswear at Reiss and also founded the British fashion brand Bolongar.

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