Luxury fashion brand ALEXACHUNG has partnered with payments technology platform Laybuy to offer customers a buy now and pay later option.

The eponymous fashion brand, founded by model Alexa Chung, said the tie up will allow UK customers to spread the cost of purchases over six equal weekly payments.

Established in 2017 in New Zeland, Laybuy offers buy now, pay later services to over 3,750 retail merchants in New Zealand and has launched its offering in the UK and Australia.

Commenting on the tie-up Edwin Bodson, managing director at ALEXACHUNG, said: "[We are] excited to partner with Laybuy and offer our customers a new way to acquire and invest in pieces from our collections.

He added: “The flexibility offered by Laybuy is key for our audience and will only help to broaden our customer base."

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