Aldi steals 500,000 new customers from Big Four

Aldi had its best Christmas on record last year, attracting over half a million new customers from Tesco, Sainsbury’s, Asda, and Morrisons, said the budget retailer.

December sales increased by 0.4 per cent compared with 2020, when grocery spend as higher than usual during a national lockdown.

Aldi was the only major supermarket in the UK to see its sales grow during the three months to 26 December.

“As the UK’s fastest growing supermarket in 2021, our premium Specially Selected range notched up its highest ever sales,” said Giles Hurley, chief executive, Aldi UK. “We saw strong demand for our award-winning beers, wines and spirits. Stand out popular products included our Specially Selected Exquisite Chesham Bronze Turkey as well as our English Sparkling Wine.”

Hurley added: “As we look ahead, the top priority for most families this year will be managing their household budgets in the face of rising living costs. As the cheapest supermarket in Britain, Aldi will always offer the lowest prices for groceries, no matter what, and continue to support our British farmers and producers.”

In 2021, Aldi announced plans to create 2,000 jobs this year and invest £1.3bn over two years. It also revealed it would open 100 new stores as well as distribution centres.

From February, all employees at Aldi stores will be paid a minimum of £10.10 an hour nationally, or £11.55 for those inside the M25, which the retail said would ensure means it “remains the best-paying UK supermarket.”

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