Aldi ‘overtakes Morrisons’ as UK’s fourth-biggest supermarket

Aldi has reportedly overtaken Morrisons as the fourth-largest grocer in the UK.

According to research from Kantar, German-owned grocery chains Lidl and Aldi have poached 1.8 per cent, or £2.3 billion worth of worth of yearly grocery sales from Morrisons and other British supermarkets.

The figures show that Aldi’s market share increased by 9.2 per cent in the month to 7 August, seeing it overtake Morrisons, which declined to nine per cent.

A report by Thisismoney.co.uk said that the cost-of-living crisis has seen increasing numbers of consumers switching to Aldi and Lidl.

In June, the Competition and Markets Authority (CMA) approved US private equity firm Clayton, Dubilier & Rice Holdings' (CD&R) $7 billion acquisition of Morrisons.

The completion of the acquisition on 21 October 2021 prompted concerns by the watchdog that the takeover would give CD&R 335 Morrison-owned petrol outlets and bring its total to over 1,200 of the UK’s 8,000 overall petrol stations.

The news comes days after Aldi announced it was addressing its food waste problem by teaming up with Too Good To Go.

The supermarket retailer said that is trialling the app, which connects consumers to unsold food from businesses at lower prices, across seven stores in the Northeast of England.

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