Online electricals retailer AO have announced that Jasmin Allott has joined the business as director of enterprise platforms and enterprise resource planning (ERP), a newly created role.

AO said Jasmin will work closely with the retailer’s 300-strong technology team to deliver digital transformation across AO, including the implementation of a global ERP system.

The retailer said the appointment comes as it looks to cement the shift to e-commerce it experienced during 2020, and the hire showcases a change for the business as it continues to invest, transform, and align its systems.

“I couldn’t resist the opportunity to join a business at such a pivotal time in its journey,” said Jasmine. “I’ve been impressed with AO’s journey to date, I am excited to help as we move forward into this next chapter.”

Carl Phillips, AO’s director of group IT, said: “We are thrilled Jasmin has agreed to join the AO team and at such an exciting time for the business.

He added: “Over the last 12months, customers have experienced a better way to shop for electricals and with Jasmin’s wealth of experience, we look forward to continuing to drive innovation through our tech team.”

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