34% of UK shoppers have stopped buying EU goods

More than a third of consumers in the UK have stopped purchasing goods from the EU post-Brexit.

A survey by Eskenzi PR & Marketing found that cost and delays were the biggest concern for younger consumers, with 24 per cent of 16-24 year olds saying an increase in cost had put them off.

Last month Mastercard announced it would be increasing the interchange fees that can be charged by banks on e-commerce merchants by five times, when UK shoppers buy from merchants in the European Economic Area (EEA) following Brexit.

A further 26 per cent of young people said that increased delays are behind the decision to stop shopping in Europe.

Twice the number of men indicated that they would not by EU goods for “ideological reasons” compared to women.

“Following all the bad publicity around buying products from the EU post Brexit, it is clearly having an impact on consumer buying habits”, said Yvonne Eskenzi, co-founder, and director at Eskenzi PR. “It is evident to see that UK consumers are being put off buying goods from the EU due to the various complications Brexit has created. We can only hope that this is a temporary measure: Post-Brexit Britain is still in its embryonic stage, and the true nature of our new relationship will have to be measured across the course of the following months – and indeed, years.”

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