ePRICE has launched a new online marketplace, powered by Mirakl. The Italian e-tailer reports a strong interest since the launch of the beta version and it is now opening it to European merchants.

ePRICE offers more than 800,000 different products in a variety of categories including electronic and household appliances, toys, home accessories and DIY. It intends to grow the marketplace to cover the long tail on secondary categories such as toys and home improvements that have low margin and/or high inventory costs. “An online marketplace is a growth accelerator for ePRICE in a high-potential and competitive market,” says Raul Stella, CEO at ePRICE. “By significantly increasing our product range and offering the best possible price to consumers, we will be able to improve the overall customer experience and also help us to further accelerate our growth in the Italian market.”

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