European e-tailer Zalando has announced that it is currently testing location-based deliveries, which allow customers to change the time and place of a delivery at short notice.

Developed in collaboration with Belgian startup Parcify, the new solution provides the courier delivering the package with the geolocation information of the customer through their mobile phone. Customers can schedule deliveries seven days a week from 7am until midnight.

The new system means that customers receive more accurate information about what time their delivery will arrive, allowing them to run errands or pick up their children from school, safe in the knowledge that their parcel will be delivered at the pre-arranged time.

The pilot programme will initially take place in Belgium, before expanding to the rest of Zalando’s European operations if successful.

Zalando commented: “It is the first time that Zalando is running a pilot with location-based services and we are happy that we found in a local startup a partner to innovate the shopping experience making it even more personal and frictionless.

“From the beginning we have focused on reducing the barriers of online shopping. Instead of asking our customers to go somewhere or be somewhere, we want to be where our customers are.”

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