YouTube could be next to be ‘shopified’

Latest News

YouTube could be next to be ‘shopified’

By Peter Walker

13/10/20

YouTube could soon be converted into a shopping platform letting users purchase items featured in videos directly from creators and brands.

Google has begun testing new technology which would allow content creators to tag items within their videos, then sell them directly to customers via integrated tools from Google Shopping.

Bloomberg reported that the search engine giant will offer sellers its range of analytics tools and is working to integrate Shopify into YouTube.

Google stated that these features were currently only being tested, but should they be rolled-out, it could put the company in contention to challenge e-commerce giants like Amazon and Alibaba.

Supermicro and NVIDIA’s AI Solution for Retailers

To find out more: click here

Poundland significantly reduces antisocial behaviour, aggression and shoplifting with Motorola Solutions VT100 body cameras

Retail should not be a high-risk occupation. As a company, we are focused on listening to our colleagues and customers to help them with the issues they are facing in-store and so far, the feedback on our body cameras has been excellent. They act as a great visual deterrent, help to de-escalate situations and overall, this project has significantly aided our goal to make the retail environment safer.

For further information on Motorola Solutions’ retail security products, including body cameras, click here.