Yoox Net-A-Porter (YNAP) has appointed Pete Marsden as its new chief technology officer (CTO) to spearhead the group’s technology programme and focus on mobile, personalisation and artificial intelligence.

Reporting into global chief operating officer Olivier Schaeffer, he will lead the group’s global technology team across London and Bologna.

Marsden has a 20-year background managing large technology divisions gained at a number of FTSE 100 companies across online retail, mobile telecoms and financial services. He joins YNAP from Aviva where he was CTO and previously held the top technology positions at House of Fraser and ASOS, where he launched the business in China and Russia.

YNAP has also appointed Paolo Inga as global human resources director, joining after 11 years at Vodafone.

Meanwhile, within the group’s luxury division, Nicola Brandolese will join this month as the managing director of Net-A-Porter, responsible for driving the brand’s global expansion and overseeing its commercial strategy.

Based in the London headquarters, Brandolese brings experience in business transformation in retail and digital. Most recently he was the chief executive at Giuseppe Zanotti, and previously was a group executive for LVMH, working on major programmes of activity for brands including Fendi.

Prior experience includes senior leadership roles with Luxottica, where he was group president for global retail and chief digital officer, where he accelerated the e-commerce programme across all of its brands.

Thierry Pichon has joined the luxury division in the newly created role of vice president of global sales and customer experience. He has overall leadership of the division’s personal shopping and client relations programme as it enters into a period of expansion at a global level.

In the group’s fashion division, Alessia Crivelli has joined the Yoox team in the newly created role of brand and communications director. She will be responsible for developing and executing the branding strategy of yoox.com, including creative, PR and design.

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