Wish launches shoppable video feature to e-commerce platform

Mobile online shopping platform Wish is rolling out a new ‘shoppable video feature’.

Consumers will have access to videos which give more information about products – giving them ideas about how they can be used or worn.

Users can view the product details, visit the merchant’s store or add a product to their shopping cart from the video.

Buyers can also ‘like’ or report a video to Wish’s content moderation team.

Wish Clips is already available for Android users across nine markets: Australia; Brazil; Canada; France; Germany; Great Britain; Italy; Japan; and the United States. The company plans to extend the new shopping experience to iOS users in April

“Discovery commerce is the future and we are deepening our investment into new products and user-centric features to bring that element of discovery to life,” said Tarun Jain, chief product officer, Wish. “For users, Wish Clips helps them better visualise the product and enjoy a more immersive, interactive experience.

"For merchants, Wish Clips provides a great opportunity to showcase their brand’s personality and style, while driving product discovery within a native shopping experience.”

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