Weee!, the US-based Asian grocery retailer, has integreated an AI-powered retail infrastructure platform to boost its ad campaign capabilities.

Weee! said the move would help it expand in the competitive online grocery market, monetise its digital audience, and drive further growth.

The retailer has partnered with AI infrastructure company Topsort to roll out low-code retail media dashboards and AI-based monetisation APIs which enable it to deploy a self-service retail media system tailored for sponsored ads and banner ad campaigns.

With the integration, Weee! marketers can also enhance their campaigns using advanced tools such as auto-bidding and keyword targeting.

Weee! said it previously relied on its own in-house advertising solution but was looking for a more scalable and efficient platform to meet its growing needs, provide more transparency to vendors, and improve the customer experience.

Lucas Buccianti Franco, senior growth manager at Weee! Said that the new platform has helped to “seamlessy elevate” how it delivers value to its brand.

“We’re just getting started, and the possibilities ahead are incredibly exciting!” continued Franco.

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