Walmart to develop sustainable clothing using carbon emissions

Walmart has announced it is partnering with Rubi Laboratories to use carbon emissions to create carbon-negative textiles.

The companies have said they will run pilot projects aiming to capture carbon emissions from manufacturers and facilities in the Walmart supply chain to turn them into a garment prototype.

The manufacturing pilot is designed to examine how the technology could be integrated at a larger scale in the Walmart supply chain and test the capture of carbon emissions at some of Walmart’s facilities.

The brand pilot will test Rubi Labs’ fibre performance in a prototype garment, with a goal of producing garment samples.

Walmart said that if this is successful, a larger apparel collection could follow and be available in its stores.

The founders of Rubi Labs Neeka and Leila Mashouf have mimicked they way that trees "eat" CO2 to create cellulose which is needed for them to grow in their process.

Their patent-pending process, like trees, capture and convert carbon emissions, spinning the resulting cellulose into fabric.

The final products are carbon-negative, resource-neutral textiles that can be used for clothing and other materials.

“At Rubi, our goal is to ensure a thriving future by restoring Earth’s ecological balance with reimagined supply chains,” said Neeka Mashouf, co-founder and chief executive, Rubi Labs. “Walmart’s ability to mobilise positive impact across its supply chain of diverse US partners could be massively impactful in scaling our production and delivering on our commitments."

    Share Story:

Recent Stories


From CapEx to AI: Understanding the evolving cost structure of retail technology
This Retail Systems webinar, sponsored by Aptos, brings together leading voices from across the retail technology ecosystem to examine how modern PoS has transformed the cost ownership model – and how the emergence of agentic commerce is poised to rewrite the rules once again.

Beyond Channels: Redefining retail with Unified Commerce
This Retail Systems fireside chat with Nikki Baird, Vice President, Strategy & Product at Aptos will explore how unified commerce strategies enable retailers to tear down these barriers and unlock new levels of operational agility and customer satisfaction.

Advertisement