Volkswagen launches group-wide e-commerce platform

Volkswagen is to use commercetools’ cloud-based software to launch a new group-wide e-commerce platform.

The partnership will help the car manufacturer deliver new commerce functionality and online channels.

Volkswagen’s new online platform will enable customer contact across all touchpoints, from traditional brand websites to mobile devices and the vehicles themselves.

The platform is already active in Germany, where it includes the sale of stock vehicles of Audi dealers or online order requests for the new ID.3 electric car from Volkswagen.

The new platform from commercetools will allow customers to purchase everything from vehicles and hubcaps, to digital services from Volkswagen and other group brands including Seat, Audi, Bentley and Porsche.

"We support our group brands in setting up online stores where customers can easily and conveniently browse and buy from the Volkswagen Group's large product range," said Christoph F. Möller, head of digital commerce, Volkswagen. "A central e-commerce platform is an important component of the brands' digitisation strategy.

He added:"We are therefore establishing an attractive, additional sales channel for the group brands, importers and dealers."

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