UK shoppers ‘set to embrace in-app payments’

Nearly half of British consumers believe all payments will be made in-app by 2022, a new study has revealed.

The research by Ubamarket, which surveyed more than 2,000 UK adults, found that currently 20 per cent of British shoppers say in-app payments are their favourite method of paying for items. This rises to 34 per cent among 18-34 year olds.

Meanwhile, 41 per cent said that they believe all payments will be completed via mobile devices in the future, with this figure jumping to 53 per cent for Millennials.

It also suggested that more than20 per cent of respondents would consciously avoid shops, restaurants, newsagents, cafés or bars that only accept cash.

Almost three quarters (73 per cent) of consumers said they have changed their mind and decided not to buy something after seeing the size of a queue in a shop and 53 per cent find queues the most frustrating thing about the retail experience.

Additionally, 32 per cent of people pick an online or High Street retailer based on how easy it is to pay for items and nearly half (48 per cent) of shoppers said that they hate using self-scanning machines.

Will Broome, CEO of Ubamarket, said: “Over the past decade, major retailers have taken some strides to improve in-store shopping by embracing new technologies. However, today’s research reveals that long queues and frustratingly out-dated payment systems remain a significant challenge that are ruining millions of shopping trips and therefore must be addressed.

“Despite the rise of online shopping, it is clear that retailers need to invest in the in-store shopping experience to maintain shoppers’ loyalty in today’s competitive market.”

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