More than two thirds – 68 per cent – of retail executives are concerned about integrating new technology into existing systems, according to new research.

The study by Scandit, which surveyed 111 C-level executives and directors working in retail, found that a further 41 per cent think store ops technology is moving towards and improved customer experience, while 51 per cent of respondents expect the primary role of the physical store to be hybrid in the next few years.

The vast majority – 89 per cent – said that forging an in-store digital connection with customers is important or very important for the store of the future.

“The research highlights the importance of technology to bridge the gap between the digital and physical worlds," said Samuel Mueller, chief executive, Scandit. "It’s critical to provide store associates with fully functional and familiar technology, enabling them to enhance store operations that help provide a seamless customer experience.

"If retail leaders can effectively extend the online experience in-store, the differentiated offering that they desire can be achieved.”

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