Trustly to provide Alibaba’s European payments
Written by Peter Walker
Alibaba has partnered with Trustly to help the Chinese e-commerce site’s European customers make online banking payments via Ingenico.
During its initial stage, Alibaba.com will launch Trustly’s bank payments in 16 European markets – Austria, Belgium, Estonia, Finland, Germany, Ireland, Italy, Latvia, Lithuania, Netherlands, Poland, Portugal, Slovakia, Slovenia, Spain and the UK.
A statement explained that merchants will get real-time confirmation when the payment is completed, while Trustly’s refund functionality reduces costs and administrative complexity when dealing with returns.
Chief executive Oscar Berglund said: “Alibaba.com is a force to be reckoned with in e-commerce and we are truly delighted to be one of its chosen bank payment providers for its European customers.
“Through Ingenico, we can help Alibaba.com offer a localised payment mix, which is crucial for converting new customers and improving loyalty and satisfaction among existing ones.”
Just last week, Alipay announced a partnership with Adyen to support payment methods for the AliExpress, Taobao, Tmall and Alibaba brands globally.