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Friday 29 May 2020


Topshop and Topman to launch on Shop Direct

Written by Hannah McGrath

Shop Direct, the UK’s largest digital retailer, has added Topshop and Topman to its portfolio of more than 500 fashion brands.

The business will also become the first UK retailer outside of the Arcadia Group to stock Topshop Beauty.

Shop Direct’s retail brands, and will offer one of the largest Topshop edits? in the market. It will be available from 24 August 2019, with circa 500 product lines and will expand to 2,000 during 2019.

Shop Direct has a long-standing relationship with the Arcadia Group and already stocks a number of its brands, including Wallis, Evans and Miss Selfridge. These will be joined by Burton and Dorothy Perkins ranges, which will launch on 9 September, following Topshop and Topman.

Fashion remains one of Shop Direct’s biggest product categories, with clothing and footwear accounting for more than a third of the retail sales mix in its most recent full-year results for the year ended June 2018.

Sam Perkins, managing director for retail at Shop Direct, said: “We know our customers will love this new partnership, which builds on our long-term, successful relationship with the Arcadia Group. We believe it’ll attract even more customers to Very and Littlewoods - giving them access to a range of different ways to pay - and open up the Topshop and Topman brands to a whole new group of customers.”


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