Luxury clothing retailer Thomas Pink has deployed the Acuitas Digital Internet of Things (IoT) platform, which aims to help retailers digitise their physical stores.

As part of its digital strategy, the new solution enables Thomas Pink to track in real-time the movement of merchandise and people around the store, use big data analytics to predict shopper behaviour and provide a foundation for real-time interactive in-store experiences.

Thomas Pink hopes that the will help personalise customer service, optimise store layout, improve employee workflows, reduce cost and grow sales.

The new platform uses IoT multi-sensors to automatically scan the whole store in real-time to improve efficiency and unlock new interactive in-store experiences. The technology uses sensors to provide inventory visibility and movement of tracking of merchandise throughout the store, increasing efficiency and delivering near 100 per cent stock accuracy.

BT is part of the Acuitas Digital Alliance alongside Intel, RetailNext, NextGen Packaging, SATO Global Solutions and Valmarc Corporation.

Alex Field, marketing director of Thomas Pink, said: “The Acuitas Digital solution will give us the insight to ensure that we have the right products, in the right place at the right time, all of the time. This is fundamental to delighting our customers and delivering great new digital experiences to the store.”

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